case study

HL Insurance

HL Insurance partnered with Oursky to deliver a mobile-first digital experience to tech-savvy millennials.

HL Insurance
The Need: Deliver a mobile-first digital experience

Hong Leong (HL) Insurance, established in Hong Kong, offers personal, corporate, and commercial insurance products. Like many enterprises, HL Insurance wanted to expand its footprint in the market and banked on a mobile-first strategy in order to reach the tech-savvy millennials. With consumers who primarily use mobile devices to access information, developing apps was HL Insurance’s obvious next step.

As part of the Financial Stability Institute, security and privacy were at the forefront of HL Insurance’s priorities. An unsecure app not only erodes customer trust — it also entails hefty penalties and unnecessary remediation costs. Oursky worked to ensure that HL Insurance’s application delivers a digital experience that is natively responsive in mobile devices.

Oursky’s Strategy: Build a secure yet intuitive mobile app

Oursky worked with HL Insurance to streamline the workflow by creating a minimum viable product (MVP). This narrowed down the core features (e.g., checkout flow, e-commerce and payment options) of the application while consolidating feedback from customers. This approach allowed HL Insurance to improve and augment the app’s functionalities with features such as currency exchange rate calculator and local weather reports, which can be easily tied in to their products, such as travel insurance.

Oursky worked to ensure that financial and personally identifiable information (PII) is securely stored and processed. Here are some of what we enforced during the development lifecycle:

Here are some of what we implemented to secure sensitive data:

The Result: Improved customer experience through a mobile-first strategy

With the app’s streamlined workflow and mobile-first design, customers don’t have to fumble with overwhelmingly long forms and processes when signing up for their product. It also added another avenue for users to reach out to HL Insurance’s representatives, which improved the company’s overall customer experience. It also helped that the app was designed to be a source of helpful information that users can use to manage their finances and plan their travels or expenses. And with security and privacy as parts of the app’s selling points, customers are assured that their PII don’t fall into the wrong hands.

Discuss what we could do for you.